Art Archives - Bold Red Creative

Songwriter Micah McCasland Embraces the Mess

August 17, 2018 by Stefanie

We all crave authenticity and real connection with others, but many any of us have this one thing we’d rather not share, and often spend a lot of energy hiding it. It can even paralyze us from taking action.

What if we embraced it and allowed it to be the very thing that lets us to be our true selves AND connect to people on a deeper level? This is not an easy journey, but one that is worthwhile and can transform into a life of meaning and purpose.

Meet Micah McCasland: An artist who has gone down this very road. She graciously shares her wisdom and vulnerability in our interview below. I have enjoyed getting to know her since we met at a Music Biz Besties meet-up in Nashville last summer and I know you’ll relate to her experience!

1. You’ve released 22 songs so far in 2018. Wow! Your goal is to release a song a week for a year. Why did you decide to do this and what have you learned from the experience so far?

My short answer for this has always been “to make up for lost time” 🙂 But really, it all kind of just fell into place.

I was at a major crossroads/unraveling in my life where I was finally starting to deal with my “stuff” and trying to accept who I am as a person. I was in a situation that I hadn’t planned on and feeling down, so I decided that I would be proactive for my mental health and make it a goal to show up everyday- however that looked. To show up to write, every day. And songs just started flowing, and I felt more and more free.

My goal was to write a bad song, which I had always been so scared to do, and then all of the sudden, when my goal was to write bad songs, the songs started getting better and flowing more easily. It became easier to write than not write, because I was finally accepting myself and not trying to hide. I released my expectations of who I “should be”.

And I will say, wrestling with my expectations I had for myself was tough. It was way harder than I would have imagined, because expectations for yourself and your life run DEEP. They essentially become a part of you, so in that process, it felt like I was losing a part of me. And there’s loss and grief. But in that grief, you are able to re-build and create authentically in the way you were always meant to. And that’s what I experienced with this year- Grief made beautiful.

2. The first song you released this year was, “Wolf,” which you wrote after a “giant realization.” Can you discuss that and how your perspective has changed since then?

Yes! The song “Wolf” is so special to me, and really symbolizes and sums up the message of the year of songs! Which is, to me, “Be real and show up for yourself- just for you”. As a person with a visual impairment, it is easy for me to feel alone, it is easy for me to feel isolated because most people in my day-to-day life don’t struggle in the same way, or understand it. But this obviously isn’t limited to a disability. As a human, it is easy to feel incredibly alone no matter the situation.

Be real and show up for yourself- just for you.

But on this particular day, I was really struggling with feeling isolated and like I can’t connect with others. Feeling like I can’t really trust anyone and I’ve never been truly “known” by many people. In the middle of feeling sorry for myself it just hit me, “You can’t trust anyone because you don’t trust yourself. You can’t trust someone else to have your back, because you’ve never had your own back.”

It was never about other people, or my circumstance or disability, it was always me. And in that moment, in that song, I took back so much ownership. I was able to let go more of the things I can’t control, and feel empowered by the things I can. I might not be able to see well, and I might not be understood by everyone, or anyone, but I can understand myself! And I can be there for myself. I can be a safe place for myself. And it’s funny how when you start to be that for yourself, your capacity to love and connect with others multiplies and your relationships get so much sweeter.

3. How has having a visual impairment impacted you as an artist and how have people responded to your openness about it?

It’s funny that you ask that, because for years I was not very open about it, so this is actually all very new for me. It’s not that I ever kept my visual impairment a secret, but I think I somehow viewed it as a weakness to “grow past”.

My life became trying to prove that I was just like everyone else. But that’s like trying to be taller… you can try all day long to change it, but its just not going to happen. I finally realized that my opinions about the situation don’t really matter. It doesn’t change the reality of my story that I am a visually impaired adult and my life is going to look different because of that, and that’s okay.

I spent years trying to run from that story or change it, and that took up all of my energy. For years I just didn’t have the energy to create, because it wasn’t coming out of my authentic self. I spent years hiding who I am, spent years denying my story, spent years terrified of vulnerability… and I guess this year was just a “go big or go home” kind of a thing. I had spent so long hiding, I was just really ready to “put it all out there” and see what happens. To actually show up for once.

For years I just didn’t have the energy to create, because it wasn’t coming out of my authentic self.

And I have to say, people’s response to my visual impairment has been so encouraging. Through the year of songs, and just in everyday life. It’s funny that I always thought it would be a thing that would separate me from others, so I hid it. But it has turned into one of my biggest connectors with other people. And while I don’t like asking for help all of the time, and while it isn’t always fun being different, I feel so lucky that I get to experience the kindness of others in a unique way that sighted people don’t get to experience. Soooo, so far so good!!! 😉

4. I know you’re a big fan of Brené Brown. How has she influenced your approach to creativity?

Brené Brown’s books have influenced my approach to creativity in so many ways! But they have mainly helped me as a person, in general. She talks about the importance of accepting your story, self-love, vulnerability, courage, and how to “get back up” with authenticity and grace.

Brené’s work helped me to find the courage to be me- to accept who I am, and love myself. To walk into those uncomfortable places, without it shaking me as a person. And even more importantly, to recognize that what I had labeled as weakness in myself, was actually where I was most strong. And I think the creative aspect was just an overflow of that self-love and acceptance.

I don’t think you can be truly authentic and not create. I think it is impossible. We are made to create! Click & Tweet! And when you start living life loved, you can’t help but explore that. It just overflows!

5. What advice do you have for artists who are struggling to be vulnerable regarding an obstacle or experience that is a significant part of who they are?

Just dive in. Dive in, and let yourself feel whatever you’re feeling. Let yourself feel overwhelmed, or lonely, or angry, or whatever it is and fully be there. Make art out of those places, and watch how those difficult things turn into something so incredible.

The creative process is all about freely throwing our “mess” into the universe, trusting that it will come back as something beautiful. It is truly magic. Click & Tweet! Expect the hard things, but also expect an insane level of joy that you have never known. Create in your mess and do it for you.

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Thanks for sharing your insight and wisdom, Micah! I know that I’m inspired by your words! Follow Micah on Instagram at @micahmccasland to keep up with her journey and songs!

Patronage, Culture & the Arts [Q&A with Love Good]

June 30, 2017 by Stefanie

patronage photo via unsplash

I first discovered Love Good when it was known as Love Good Music a couple years ago. I was doing some research online and was happy to have found a company that was endorsing patronage for talented artists. Love Good continues to evolve their movement beyond promoting artists and distributing music into empowering all artists through apprenticeships and other opportunities.

Since crowdfunding continues to grow in popularity and become part of the new normal for musicians to fund their projects, I decided to ask David Lee, the Operations Director at Love Good, a few questions about the importance of supporting artists financially and how to go about getting the support of patrons.

1. Love Good’s vision is: “To bring beauty back into the forefront of culture.” What would you say classifies a piece of art or music as beautiful?

All beauty has it’s origin in the glory of God. As Aquinas notes, this beauty is present first and foremost in the relationship among the Father, Son, and Holy Spirit. Any piece of art or music that evokes a sense of wonder or raises one’s mind to reflect on the self-less love present within the Trinity, I would classify as beautiful. The arts have a unique ability to direct one’s thoughts from a self-oriented gaze to a self-giving one.

2. With online crowdfunding sites becoming more popular over the last few years, it seems that the average person is becoming more comfortable with donating to creative and inventive efforts. How important is patronage to the success of good art?

Patronage has always been integral to the creation of art. Artists that will have an impact on our society for the rest of its existence- Michelangelo, Raphael, Caravaggio, Rembrandt- the list goes on, were constantly being commissioned to create art. Patronage give artists the freedom to concentrate on their creative efforts while also affirming the artist that the fruits of their labor are meaningful and worthwhile.

3. What advice do you have for a talented creative who is looking for patrons so that he or she can devote more time to pursue their craft?

Patrons desire personal connections with the artists they support. Patrons are much more willing to support someone whom they connect with on a human level. The more an artist can do to cultivate personal connections (house concerts, art shows, etc.) the more success they will have in garnering patrons. Even meeting individually with patrons who support you can be a great way to empower patrons to invite other people join in on your initiatives.

4. How should an artist “market” themselves and share their message to get the support of interested patrons?

The greater the sense of vision and purpose behind your work, the more compelling and enticing your work will be to potential patrons. Whatever you can do to express this vision clearly and succinctly through videos, social media, live events will help patrons to coalesce around your work. It will help the patrons believe in the necessity of your work.

5. In what ways do you see crowdfunding and patronage evolving over the next few years?

I believe that rapid expansion of crowdfunding that we have seen over the recent years will continue to increase. Beyond the normal startups, corporate companies are tapping into crowdfunding sources more and more. What has been unique about the Love Good model has been that patrons have not just been buying into a product, but more importantly a movement based on the belief that their patronage has the opportunity to evangelize the culture at large through the arts that they help bring into existence. Anyone who might have an interest in supporting Love Good projects with this vision can find out more information at lovegoodculture.com/patron.

Thanks again, David, for sharing your insights and Love Good’s mission with us. I’m excited to see how the movement continues to grow and expand!

For more about the importance of patrons, check out Jeff Goins’ blog post: Why the World Needs More Patrons Than You May Realize.

Brad Blackman on Art, Community and Inspiration

May 26, 2017 by Stefanie

Nashville Artist Brad Blackman

Back in the fall of last year, I met talented Nashville artist Brad Blackman at a local conference. I discovered that he’s a graphic designer, blogger, painter, and a parent. He was also born deaf and wears hearing aids (more on how this impacted his art later in the post).

Since then, we’ve run into each other a few other times at workshops around town and keep up with each other on social media. I’m blown away at the intention and passion he puts towards so many areas of his life. His constant pursuit for knowledge and connection is truly inspiring, so be sure to read our interview below!

1. Both family and art seem to be extremely important to you. How do you prioritize your schedule to include quality time for both on a consistent basis, especially while working a day job?

It takes a lot of planning and commitment to make things happen instead of letting things happen. We have a big dry-erase calendar on the wall where everyone can see it. My wife and I regularly sit down at the kitchen table after the kids have gone to bed and we go over calendars and make sure we are in sync with each other. I’ve learned you have to treat your family like a business, and in a sense it really is a business. There is money to be made and spent and projects that need to be accomplished and moved along and things to communicate about.

One thing I try to do is go on a date with each member of the family each month. A lot of months it is a struggle to get one-on-one time with each person but you have to schedule it and make it a priority. Since there are five of us, I shoot for a special on-on-one outing with one kid a week, then my wife and I get a date, and then we might have a big family outing if there is a fifth weekend that month. Sometimes the schedules get so busy that you have to do a one-on-one date Friday, Saturday, and Sunday. And it’s different for each child. A few weeks ago I took my daughter to the Daddy-Daughter Night at Chick-fil-A and they had the Disney Princesses there. CFA isn’t exactly fine dining but they make it special. Afterward we went to Starbucks and my daughter got a hot chocolate. My daughter (8) is still talking about it.

The boys are usually content to go to the park and climb on stuff, or go to Adventure Science Center. As a family, we might go to Cheekwood for the evening. The tree houses exhibit last summer was amazing.

2. How did you get into painting? WHY do you paint?

Around the time my family discovered I couldn’t hear, I learned how to express myself visually by drawing. When I was about 2 years old, I was getting fitted for hearing aids at Bill Wilkerson. While we were in the waiting room, my mother gave me a piece of paper to draw on. There was a toy fish nearby, so I drew the fish. My family was amazed that not only did I draw a decent likeness of the fish, I gave it an expression, a personality.

I spent the next dozen or so years drawing cartoons. I thought for a long time I’d become a cartoonist or comic book artist. But when I took Painting I for my graphic design major in college I fell in love with the physicality of paint and the way it goes down on the canvas.

As for why I paint, that gets more complicated. Part of it is it is just how I make sense of the world and myself. I paint more than what I see and try to paint some spiritual aspect of it. Or I try to paint a mood or a feeling or a song. The number one thing I want to do is move people.

3. You’re pretty involved in the Nashville art scene. How has networking impacted your creativity?

I’ve been able to learn from some pretty fantastic people. It’s imperative to surround yourself with like-minded people who encourage you and make you think more clearly. Since I’m not around creatives all day it has a tremendous impact on my ability to keep going. Sometimes all you need is that “Good job!” from someone else who is doing the same thing.

Brad Blackman Art

4. What marketing efforts have you found to be most effective for selling your artwork?

Putting works-in-progress on Instagram with a dollar amount and asking people if they want to buy it seems to be most effective right now. It sounds so simple, but I grew up not asking for things, so I have to make myself ask people for money for my art.

5. Do you have any pricing tips for other artists who are starting to share their work online and trying to make money?

Pricing is the big bugbear for all creative work! It’s hard to price things because you’ve poured an important part of yourself into this thing you’ve made. But the things I can say is to look around and see how similar works are priced. Similar sizes, similar mediums, similar subject matter, similar career stages. From there you can start to get a grasp on how much to charge for your work. Right now I’m doing a bunch of work at the same size so everything is the same price. If something is particularly spectacular I might charge more for it. There are no hard and fast rules.

That said, I tend to price by the linear inch. Add width and height and multiply that by a set multiplier. I find this helpful since prices don’t change exponentially based on size.

6. Do you have any favorite podcasts or books that you turn to for inspiration and motivation?

Some books I keep returning to are The War of Art by Stephen Pressfield, Cory Huff’s How to Sell Your Art Online, I’d Rather Be in the Studio by Alyson Stanfield, and The Creative Habit by Twyla Tharp. A book I re-read every now and then is Zen and the Art of Motorcycle Maintenance. It’s not about Zen Buddhism, or motorcycles, or art, but it is about life and dealing with people who are different from you. And the quest for truth and that elusive thing called Quality.

As for podcasts, I enjoy Cory Huff’s podcast The Abundant Artist, as well as Jeff Goins’ The Portfolio Life which is about building a body of work both in your creative output and your every day life. Art NXT Level with Sergio Gomez and Art Biz Podcast by Alyson Stanfield give some practical art-business advice. Artsy has a great podcast that keeps you up to date with the big money art world, and Stuff You Should Know is fun to have on in the background. I’ve long enjoyed Michael Hyatt’s podcast, but it is currently on hiatus.

Be sure to follow Brad over on Instagram, Twitter and Facebook. (Brad recently wiped out his website in a freak incident, but I’ll update this post with a link once it is up and running again.) Do yourself a favor and check out his work!

5 Takeaways from the Make Your Art, Make It Work Conference

February 10, 2017 by Stefanie

“Effective marketing can make your dreams come true.”

-Jane R. Snyder

Two weeks ago, I attended the Make Your Art, Make It Work: Crafting a Brand that Sells conference presented by Tennessee Craft. Saturday was jam-packed with great branding and marketing wisdom for artists to use to promote and share their unique and authentic point-of-view.

While there was a ton of great advice shared, I narrowed down my list to a handful of favorite pointers.

Top 5 Marketing Takeaways:

1. Don’t get hung up on your logo.

Often times one of the first things we want to do when creating a new business or starting a new venture, is to slap a logo on the idea to make it feel more official. (Guilty!) However, before spending time on figuring out the perfect graphic and/or text to communicate our idea, we first need to make sure we’ve taken time to consider our goals and value.

Brittany Blankenship of Matchstic gave a great talk on branding and compared the logo to the tip of an iceberg. There are a lot of important things that are beneath the surface that the world doesn’t see, but it creates the lens through which the logo, name, product, social media, etc. should filter through for consistency and strong execution.

2. Share your story.

Writer and marketing expert, Jane R. Snyder, spent a lot of time discussing this topic. Someone in the audience asked what one of the most common marketing mistakes was, and Jane stated that it was “not digging deep enough into their own story.” She emphasized the importance of a well-written bio and artist’s statement in order to pique interest and connect potential buyers to the person behind the art.

Share what’s special about you and your journey. Jane suggests planning all marketing around this uniqueness. Presenting a clear and attention-getting message is vital to creating buzz for your work.

Story was also a big theme for Matt Alexander of HollerDesign. Check out his story and custom furniture!

3. Narrow your marketing focus to a few channels.

Marketing Strategist, Kirsty Hughan, encouraged us to limit our efforts to 3 channels consistently and then re-evaluate after three months. Which ones are best for you to use to reach your ideal audience right now?

Facebook
Twitter
Instagram
LinkedIn
Blogging
Networking
Email
Public Relations
Advertising
Other

4. Good photography is vital.

Brit McDaniel of Paper and Clay and Katie Gonzalez of linenlaid&felt emphasized the importance of quality photography in their marketing, especially on social media. Katie recommended using people in photos to assist with demonstrating scale and action photos to show others how to use the product.

5. Network.

Entrepreneurship and creative work can be lonely and isolating at times. This conference was such a great opportunity to learn and meet other talented individuals and gain some perspective. Relationships are the key to awesome collaborations and continued creative growth.

If you attended the conference, what was your favorite piece of marketing advice? Which one of the above ideas did you find to be most helpful?

Need some help crafting YOUR story? I’d love to assist with putting together your bio so you can communicate your message more effectively. For more info, click here.

The Key to Balancing Family, Faith, and Creativity

January 27, 2017 by Stefanie

Allen C. Paul of God and Gigs

I’m happy to have Allen Paul guest posting today. Allen C. Paul has served over 20 years as a church staff musician, performing artist and teacher, and is the author and creative director of God and Gigs, a book and blog for faith-focused musicians and artists. He is passionate about helping artists fully enjoy their God-given creativity through the arts, and spending time with his wife Lia and their three children. You can find more info about his writing and resources at GodandGigs.com.

I get it. You lead a very busy life.

You may be reading this post in between bites at a hurried lunch, at the end of a long day, or even as you wait in standstill traffic that feels like a parking lot. Somehow, you managed to steal a few moments from work, family responsibilities, and other insistent tugs on your time.

And in the midst of all this, you are supposed to be ‘enjoying’ being an artist / musician / creative professional.
Maybe you’ve heard others who lead less artistic lives express envy when they talk to you. They might say something like, “if only I had your talent.” To which you might respond, “If only you knew my struggle.”

Maintaining passion for your creative profession while balancing the everyday responsibilities of life is far from easy. In fact, many musicians and artists feel torn between the desire to have unrestricted freedom to create, and the need to make a living and manage day-to-day issues.

The buzzword we use effectively managing all the responsibilities of life is “Work-Life Balance”. The goal is this: that if you can fit it all in, you can have it all, as author Greg McCown states in his book Essentialism: The Disciplined Pursuit of Less. McCown points out the dilemma that many creatives run head-long into – The more successful we are, the less time we seem to have to do the very things that we wanted to do.

For example, imagine that you have worked for years to record a music project. You realize your dream of finishing this album. Now what?

Now you have to promote it. Sell it. Go on tour. Do interviews. Seek out reviews. Manage the band. And people have the nerve to ask, one month after you’ve completed it… “So when are you doing the next one?”

You see, today’s success can become the enemy of future success.

So how can we avoid creative burnout? Can an artist or musician remain engaged in their love for their art without becoming jaded and burdened by the trials that everyone faces?

Yes, but it requires one key action.

Instead of trying to do more, decide to do less.

Less? Yes. Less.

As the book’s subtitle alludes to, creatives have to be disciplined in the pursuit of less, not more. There will always be another appointment, another tweet, another project, another connection to make.

But ask yourself – do these activities honestly add value to your life? Will the issue you are worried about make it into your autobiography? Can you honestly say every single moment of your day must be programmed toward a goal?

Or, should your only goal be to fully enjoy the talents you’ve been blessed with?

This is a very counter-cultural claim to make, I know. But if you look back over your calendar from the last 3 months, and you can see that most of your activities weren’t directed toward the things that matter most, you can see why it’s so important to evaluate your artistic activities carefully and honestly.

This doesn’t mean you shouldn’t work hard. It means you should only invest your best efforts into the things that make the biggest impact. And pretty much drop everything else.

Your faith? That has to be your foundation for life to make sense. Family? That’s a very big deal. Close relationships? Big deal as well. Your major musical or artistic goal? Definitely keep that as a priority.

But remember how two sisters, Mary and Martha, dealt with the issue of priorities. Martha, the busy one, got frustrated trying to keep everything perfect. Mary, the unburdened one, spent time with the One that mattered the most. Only one of them had peace in the midst of the craziness.

I encourage you, as a fellow artist and musician; don’t let the pressures of life dampen your creative dream. Take a few logs off of the fire, focus on the few things that matter most, and don’t feel guilty about lightening the load.

Your schedule will be a little less hectic, you’ll feel more creative, and most importantly – you’ll enjoy life more.

What do you need to let go of in order to make more time for the most important people and activities in your life right now?